Mercedes A-class Limousine positioning, why no CLA & more - Santosh Iyer | Interview | Autocar India

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!


Added by MiAmigo
99 Views
In conversation with Hormazd Sorabjee, Santosh Iyer, Vice President - Sales and Marketing, Mercedes-Benz India talks of the new A-class Limousine, whom it's targeted at and how elements like a long warranty will be pulls in their own right.

Video shot on Sony Alpha 7 III.

#AClass #SonyAlphaIn #SonyIndia

0:00 - Introduction
0:46 - Strategic importance of A-class Limousine
1:42 - Getting customers into the Mercedes fold
2:35 - A-class Limousine buyer profile
3:44 - Addressing price-to-size ratio in India
5:28 - Focus on A-class Limousine and new GLA
6:27 - Opting for A-class sedan over CLA
7:26 - Potential in entry luxury segment

SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► http://bit.ly/AutocarInd

Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features.

Website: http://www.autocarindia.com
Facebook: http://www.facebook.com/autocarindiamag
Instagram: https://www.instagram.com/autocar_india/
Twitter: http://www.twitter.com/autocarindiamag

New car reviews ►http://bit.ly/ACI-NewCarReviews

Comparison tests ►http://bit.ly/ACI-Comparison

New bike reviews ►http://bit.ly/ACI-BikeReviews

Features ►http://bit.ly/ACI-Features
Category
Mercedes 2020
Commenting disabled.