At the 2025 Tokyo Motor Show, BMWBLOG’s Horatiu Boeriu sits down with BMW M CEO Frank van Meel to discuss the BMW M2 CS, the explosive global demand for M Touring models, and the next chapter in BMW M’s electrified future.

Frank reveals why the M2 CS is one of the most anticipated M cars ever — a rear-wheel-drive, track-focused machine producing up to 530 horsepower — and explains how BMW M plans to preserve emotion, engagement, and “the Heart of Joy” in the electric era.

This in-depth interview covers everything from the end of Competition badging to the evolution of M’s performance philosophy as the brand transitions toward Neue Klasse architecture and four-motor electric M prototypes.

0:00 – Intro: Tokyo Motor Show 2025 and M2 CS reveal
0:20 – Customer reaction to the M2 CS debut
0:55 – Japan’s love for small M cars and urban performance
1:30 – Rear-wheel-drive M2 CS vs all-wheel-drive M4 CS
3:00 – M2 CS track setup: Cup 2 R tires and handling insights
5:45 – Which market buys the most M cars?
6:55 – Surprising M success: Touring models (M3 & M5 Touring)
8:15 – How the M5 Touring split demand 50/50 in the U.S.
9:00 – Why the M3 Touring never made it to America
9:50 – The “Competition” badge — gone for good?
11:00 – Electrification and the next generation of M performance
11:50 – Why there’s no electric M car yet — and what’s coming
12:45 – The emotional challenge of EVs: sound, feel, and control
13:30 – How BMW M defines emotion in 2025
14:20 – “Heart of Joy” explained — how M stays different in the EV era
15:00 – Neue Klasse and how it’s built with M in mind
17:00 – Teaser: upcoming M2 with track package & next M Electrified episode

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